After dedicating over two and a half years and thousands of hours speaking with pet enthusiasts, Michael Hofeld unearthed the heart of what makes each dog unique and cherished. He uncovered the deep connections, stories, and memories that each owner held close. Initially driven by a lifelong fear of dogs, Michael’s world transformed when an English bulldog named Russell became his best friend. Through chronicling Russell’s escapades on social media, he not only fostered a bond with a vast community of pet lovers but also experienced their unparalleled support during Russell’s heartbreaking departure in 2020. 

From this deep sorrow and the comfort drawn from the pet-loving community, Michael founded the Angel Paws Group, committed to aiding those mourning the loss of their furry companions. These enriching interactions and tales of pets’ afterlife adventures, coupled with the marvel of today’s technology, led to the birth of PawWord—a sanctuary where pet parents can craft and celebrate their pets’ everlasting legends, honoring both those who walk beside us and those who’ve journeyed beyond.